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Rebel Thread
Rebel Thread is a womenswear collection rooted in the spirit of individuality, sustainability, and self-expression. The brand reimagines streetwear through a feminine lens, transforming recycled and deadstock denim into elevated, playful silhouettes. Each piece embraces the imperfect beauty of reconstruction — combining raw textures, tailored forms, and soft details that celebrate contrast. Designed to stand out with purpose, Rebel Thread challenges the throwaway culture of fashion by proving that rebellion can be both stylish and sustainable.
The Rebel Thread woman is between 25 and 45, living in London and working within the creative pulse of the fashion industry. She thrives on discovery — from vintage markets to hidden bars and late-night concerts — and finds joy in curating her life with intention. Her wardrobe reflects her values: expressive, eco-conscious, and effortlessly cool. She’s confident, curious, and unafraid to mix the refined with the raw, embodying a lifestyle where sustainability and self-expression intertwine seamlessly.
The design concept for Rebel Thread explores a harmonious balance between vivid structure and fluid movement. Drawing inspiration from the duality of strength and softness, each look combines the bold geometry of reconstructed denim with flowing lines that echo freedom and individuality. Sharp seams, asymmetric panels, and tailored finishes meet draped silhouettes and organic shapes, creating visual tension that feels both rebellious and refined. This balance of vivid and flowing forms reflects the Rebel Thread woman herself—confident, dynamic, and constantly in motion.
The Line
Look 1
Look 2
The Whisper Denim Dress
Vivid Sculpt Corset & Urban Pulse Maxi skirt
Look 3
The Alley Top & Street Breeze Jeans
Look 3
eclipse maxi dress
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